Adena had grown from a small community hospital into a prominent regional medical center. The public just didn’t know it. Awareness and preference scores were at an all-time low.
KMI started with qualitative and quantitative research. Based on those findings, we developed a three-pronged strategy that advertised specific services, physicians and locations.
Under the theme “Living Proof,” we told life-changing patient stories in TV, print, radio, social media and outdoor. We even put physicians on TV to introduce them to their neighbors.
Awareness rose 10% in one year; preference scores rose 5% in the same time period; and all locations reported increased patient traffic.