For hospitals your size, digital marketing presents many advantages. Most important of these is driving patient engagement and helping bring them to your physicians’’ doors.
We know digital marketing success means targeting the right audience with the right message at the right time. Because our programmatic solution is also a Data Management Platform, we have access to over 300,000 different audience attributes. We can target your warmest patient prospects based on where they live, past visits, and related healthcare data… all without violating HIPAA regulations.
We use sophisticated targeting techniques, incorporating 1st party and 3rd party data that ensure you’re reaching healthcare consumers at the right time in the right place. We have access to 95% of the internet inventory to effectively target the healthcare consumer as they journey across the net.
A great digital campaign starts with a great digital strategy. Our digital strategic process ensures that we combine the right mix of digital tactics to generate maximum results. Using multiple digital tactics lifts the performance of each one, delivering a sum that’s truly greater than its parts. That’s why we craft all our plans to make full use of digital tactics, creating a synergistic impact that dramatically improves results.
As patients move through their healthcare buying journey, they need different information at each stage. Our approach aligns the information they need with the information we deliver to them… helping them move towards a conversion.
When you’re competing against deep-pocketed competitors, digital marketing gives you a cost-effective method of competing effectively without having to match the ad spend of your competitors. It can
We use our healthcare experience to enhance our audience targeting and deliver you the ideal healthcare prospect. This increases conversion rates and eliminates wasteful ad spend.
Email is a simple yet effective channel tactic for creating engagement for a variety of service lines and turning prospects into patients. Our team of email marketing specialists carefully craft and deploy email campaigns that connect with your service line prospects to drive appointments and procedures.
