The days are long gone when healthcare advertisers could reach the masses over evening television. The proliferation of internet devices has caused the media landscape to explode into a myriad of fragmented channels, and today’s healthcare audiences are scattered far and wide.
That means there are now more ways than ever to reach today’s healthcare consumers. The average person is hit with 5,000 marketing messages each day. As a result, healthcare consumers have gotten pretty good at filtering them out. Cutting through the noise requires a new strategy for delivering the right message to the right people at the right time. We call this strategy patient-based marketing.
From Twitter to TV, KMI understands the media consumption habits of the healthcare consumer. Our patient-centric approach reaches them efficiently and effectively as they travel across the media landscape, reaching them wherever their attention lives.
We utilize a three-step process that helps drive healthcare consumers to schedule appointments: Attract, Engage and Convert.
First, we use media vehicles that attract them to your brand. We then layer in other media vehicles that move them to engage with your brand. Finally, we close with tactics designed to convert prospects into patients. It’s a proven methodology that increases patient volumes.
We use sophisticated digital technologies that seamlessly target your healthcare prospects across all their devices: desktop, mobile and OTT. We also reach them across all channels, from Digital Display to Connected TV and Streaming Audio. It’s a smarter use of digital marketing that maximizes your impact.
KMI utilizes sophisticated tracking that allows us to monitor your campaign and consistently
optimize it for better performance. Our optimization is both machine and human based, ensuring your campaign delivers the biggest bang for your buck.
For over 20 years, we’ve helped community hospitals stretch their media budgets and impact. We understand the media habits of healthcare consumers and target them with the right media vehicles to eliminate waste. We make sure you’re competing smarter by analyzing your competitor media spend to determine the most effective use of your media dollars so that you can compete and win. You can do more with less.you can compete and win. You can do more with less.
We negotiate extra value with every media buy. Whether that’s bonus spots and impressions, billboard mentions or media promotional tie-ins, we maximize your media spend to create the biggest impact.
KMI knows the right media mix to amplify your results:
